〔GAIQ〕초보자용 구글 애널리틱스 자격증 강의 요약 (3) + 합격

 

 

 

1. 마케팅 캠페인(Marketing Campaign)

- Text, Banners, SNS ads

- Marketing campaigns are tracked in GA through campagin tagging

- Campaings tags are extra bits of information that you add to the URL links

- These include tracking parameters followed by equal sign and the single word or hyphen 

- Required campaign tags: Medium, Source, Campaign

- Optional campaign tags: Content, Term

 

(1) 미디엄(Medium)

- Communicates the mechanism or how you send your message to users

- email, cpc, social

 

(2) 소스(Source)

 

- Communitcates where the user came from

- If medium is was 'cpc', the source might be 'google' or 'yahoo'

 

(3) 캠페인(Campaign)

- ex. '2015-holiday-sale'

 

(4) 내용(Content)

- Useful when you compare two news letters

 

(5) 용어(Term)

- Used to identify the keywords for paid search campaign

 

캠페인 매개변수를 URL 에 추가할 때에 공백(space)는 사용할 수 없다 (예:  utm_campaign = fall sale)

자동 태그 추가 기능은 구글 애즈 태그를 캠페인 URL 에 추가한다.

 

 

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2. Tracking campaings with URL builder

 

- When you name a tag, it's better to use one word.

- You can build only one URL at a time.

- When you have a large campaing, use spreadsheet rather than making each of it.

- It's a good idea to test every URL you created.

 

URL 작성 도구(URL Builder): 캠페인 태그를 빠르게 생성할 때에 사용하는 도구

 

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3. How to set up goals in Analytics

 

- Business Goals: Conversion ex) signing up a newsletter, buying a product

- Google Analytics Goals: Goal / Conversion Rate

- Each goal uses a particular slot ID

 

- What are required to set up a goal?

(1) Goal Names

(2) Goal Types

(3) Goal Slot ID

 

구글 애널리틱스 목표 설정의 예시: 구매 증대, 뉴스레터 구독, 연락처 정보 양식 제출

 

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4. How to use Analytics with Google Ads

- Text ads: Show up next to Goggle Search results

- Display ads: Can contain text, images, video

- They can bid on keywords like 't-shirt', 'shirt'

- When you link your Google Ads account and Google Analytics account, you can view click of ads

 

 

Behavior - Side Content - All pages - User Type - New User: 새로운 사용자가 많이 방문한 페이지 파악

Behavior - Landing Pages - Sort by Bounce Rate: 이탈률이 높은 페이지 파악

Acquision Report - Campaigns - All Campaings - Add Secondary Dimension 'Mobile Devices'

 

 

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